Events

Other than a great employer brand, the quality of your message, whether a posting, email, Web 2.0 tweet note, or voice mail, will have more impact on your success in recruiting top prospects than any other factor. According to Lou Adler this is the number one driver indetermining the number of top candidates you’ll initially see and engage. As far as Lou’s concerned, it doesn’t matter whether you’re targeting the best active candidates or the hard-to-reach passive candidates. Bad messages, especially those that are largely reprints of traditional skills-based job descriptions, are not only useless, but counter-productive.

Lou contends that as the economy recovers, those with the best messages will win the initial mind share of the nation’s best talent, and go on to hire the best from this elite pool. In this important webcast, Lou will describe how to pull this off,and what you need to do to keep them engaged from beginning to end.

Some specific topics include:

1. A template for preparing great messages for any audience
2. How to drive the engagement process
3. Switching the conversation from compensation to careers
4. Overcoming critical concerns and objections

Without changing anything else, you’ll quickly understand the power of powerful messages in improving quality of hire. This is one webcast you won’t want to miss.

Sign Up Now!